Today I stopped at a drive-thru to get some food. The cashier said he loved my car. I said thanks and discussed Lexus for a minute or two with him. He had a '94 ES and loved it too. I left thinking about how the Lexus brand inspired love. Mechanically solid, reliable, and luxurious are good traits. Back in 1994 that's all there was to think about. High-tech electronics in a car was a CD changer. Today you get Bluetooth, USB, voice recognition, self-parking, radar cruise control, etc. All these things are computer controlled and require significant investment in usability design to make them luxury items. Look at Apple to see how good design turns ordinary electronics into luxury items. The problem with Lexus today is that the brand can't or won't put the effort it needs into the design of the electronics to make them luxury components. I'm talking about the poor user interface, and lack of true support and upgradability. Let me elaborate on the upgradability ...